دور استراتيجية المحيط الازرق في تحقيق الاهداف التسويقيه للمنظمـه

Abstract

The study aims to identify the role of the blue ocean strategy by adopting its variables (exclusion, reduction, addition, creation) in achieving the banking marketing objectives by choosing spaces in the banking marketing environment free from red competition and achieving the required objectives. The descriptive analytical approach was adopted to describe and analyze  The problem of the study, and to reach the objectives of the study, a number of private banks in the city of Baghdad were selected as a community for the study, and a questionnaire form was distributed to a sample of banking leaders numbering (50).  Banking leaders are convinced of the importance of adopting the blue ocean strategy because of its impact on achieving the marketing goals of banks, and that this strategy can help add innovative value to banking products and create new untapped markets completely devoid of red competition, which is what stimulates the achievement of marketing goals for banks.