https://ojs.baghdadcollege.edu.iq/index.php/BCESUJ <p><strong>Baghdad College of Economic Sciences University Journal (BCESUJ)</strong> is an open access journal that follows double-blind peer review process and published <strong>quarterly (January, April, July and October)</strong>.</p> <ul> <li><strong>Publishing coverage years</strong>: from 2000 to Present</li> <li><strong>Publisher:</strong> Baghdad College of Economic Sciences University</li> <li><strong>Print- ISSN: 2072-778X</strong></li> <li><strong>Online -ISSN: 2789-8571</strong></li> <li><strong>Publishing Language:</strong> Arabic and English</li> </ul> <p>The journal covers all aspects of <strong>Econometrics. Business and Management, Accounting ,Financial and Banking Sciences (miscellaneous), Computer Sciences (miscellaneous) , Computer Engineering and Information Technology (miscellaneous), Statistics and Mathematics (miscellaneous) </strong>Scopes<strong>.</strong></p> <p>The aim of this journal is to provide original and high contributed research articles to a wide audience in its fields. The paper is accepted by prestigious interdisciplinary editorial board, after judged to be truly outstanding and to be of interest. The articles are available in full-text and free of charge to journal web visitors.</p> <p><strong>The Journal is the recipient of two Acknowledgment Letters at 2009 and 2012 from the Iraqi Ministry of Higher Education and Scientific Research</strong>.</p> en-US magazine.college@baghdadcollege.edu (Secretariat of the Journal ) dr_zainabqudsi@baghdadcollege.edu.iq (Dr. Zainab N. Al-Qudsy) Fri, 23 Oct 2026 12:48:10 +0000 OJS 3.3.0.6 http://blogs.law.harvard.edu/tech/rss 60 https://ojs.baghdadcollege.edu.iq/index.php/BCESUJ/article/view/179 <p>The study aims to identify the role of the blue ocean strategy by adopting its variables (exclusion, reduction, addition, creation) in achieving the banking marketing objectives by choosing spaces in the banking marketing environment free from red competition and achieving the required objectives. The descriptive analytical approach was adopted to describe and analyze&nbsp; The problem of the study, and to reach the objectives of the study, a number of private banks in the city of Baghdad were selected as a community for the study, and a questionnaire form was distributed to a sample of banking leaders numbering (50).&nbsp; Banking leaders are convinced of the importance of adopting the blue ocean strategy because of its impact on achieving the marketing goals of banks, and that this strategy can help add innovative value to banking products and create new untapped markets completely devoid of red competition, which is what stimulates the achievement of marketing goals for banks.</p> فارس عبدالله كاظم الجنابي Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0 https://ojs.baghdadcollege.edu.iq/index.php/BCESUJ/article/view/179 Fri, 23 Oct 2026 00:00:00 +0000