The effect of open creativity on entrepreneurial performance

Abstract

This research aims to find out the impact of open Innovation in its dimensions (Open innovation Inbound Activities , Open innovation Outbound  Activities , Open innovation Coupled Activities) in achieving the entrepreneurship performance in two dimensions (growth index, profitability index), In a sample of managers, heads of departments and assistants in Zain Telecom in Baghdad، The researcher adopted the questionnaire as a main tool for collecting information from the members of the research sample and measuring its variables. 120 questionnaires were distributed and 118 questionnaires were retrieved. After data classification, 113 questionnaires were valid for analysis. This research also addresses some questions related to the research problem:

* Do you lead open innovation activities to entrepreneurship performance? What aspects of entrepreneurship performance are related to open innovation creativity?

A number of statistical tools were used such as arithmetic mean, standard deviation, coefficient of variation, simple correlation coefficient (pearson), and structural modeling equation. The research reached a number of conclusions, the most important of which are ,The most important is the existence of a correlation and impact of a significant moral significance between open innovation dimensions and entrepreneurial performance dimensions. The research also reached a set of recommendations, most notably ,Zain Telecom should develop training programs for its employees in order to possess the right talent and expertise to support its entrepreneurship performance. It should also instill increased a culture of openness through effective communication methods، This means providing a high level of self-knowledge and the ability to develop their professional skills.